Favorite Authors
The following authors have infuenced my attitudes and work.
Ernest Hemingway's compact and "punchy" prose sets the standard for great writing. The fact that he was most productive during the "crazy years" – "Années Folles" in bohemian Paris, a time when many great artists flocked to the city in the hope of inspiration, contributes to my love of his work.
By grossly exaggerating his descriptions of people, places, and events, Hunter S. Thompson's "Gonzo" journalism paints a picture of life more accurately than film. His writing conveys not only the event, but more importantly, the "feeling" of the subliminal. He's a true American treasure.
I've only read two of Echart Tolle's books, "The Power of Now" and "A New World". Those two works were enough to catapult him into my #3 position. These books are so profound and inspirational that I continue to read them over and over.
How can a writer with such a vast vocabulary connect so wonderfully with the common man? Mark Twain, has a way of eloquently presenting complex concepts in a simple, straight forward, and entertaining manner. He always chooses the right word.
Resumé
Basil Anthony Beighey
1005 River Mill Circle
Roswell, GA 30075
Basil@BasilAnthony.com
www.BasilAnthony.com
404.451.3929
Professional Experience
Marketing Manager
Flight Display Systems
www.FlightDisplay.com
January 2013 - Present
Flight Display Systems designs and manufactures high definition video displays, custom cabin management systems, in-flight entertainment systems, and connectivity components to OEMs and after market vendors in the aircraft industry. Answering directly to the COO, responsibilities include:
- Designing and producing all print ads and collateral materials
- Working with clients to develop white label collateral materials
- Writing press releases, news articles, email blasts, and ad copy
- Working with sales to develop client presentations
- Trade exhibit design and production
- Website asset production
- Video production
Marketing Manager
eSecuritel
www.eSecuritel.com
November 2009 - January 2013
eSecuritel is a leading services provider to wireless telecommunication industry. A subsidiary of Brightstar Corporation, eSecuritel provides wireless handset insurance, extended warranties, and logistical services. At eSecuritel I designed, documented, and enforced our corporate brand identity. I streamlined marketing collateral production by implementing project management software. I improved response time by outsourcing fulfillment, and improved document production speed and accuracy by implementing an Adobe InCopy/InDesign collaborative document work flow. This work flow empowered all stake holders to directly edit content in any of over 400 live documents. Other responsibilities included creative oversight, design and production of all marketing assets including:
- Printed collateral design and production
- Point of sale asset design and production
- Sales presentation production
- Trade exhibit asset design production
- Website asset design and production
- Video production
Creative and Marketing Services Provider
Basil Anthony Beighey & Associates
www.basilanthony.com
August 2007 - November 2009
Provided creative, technical and marketing services to clients in the Atlanta area including Philips Electronics, McKesson, Georgia-Pacific, Beacon Media newspapers, and many others.
Marketing Strategy Services Include:
Value proposition investigation, brand identity and design, marketing communications strategy, and campaign and tactics planning.
Creative Services Include:
- Web Site Design: HTML, XHTML, CSS, Java script
- Graphic Design: Logos, branding elements, house style formulation and corporate identity
- Print Design: print ads, brochures, proposals, flyers, catalogs, packaging, point of sale
- Presentation Production: tradeshow exhibits, stage presentations, PowerPoint, multimedia, large wall graphics
- Video Production: proof of concept videos, testimonials, institutional video, documentaries
- Creative Writing: ad copy, script writing, marketing collateral asset copy
- Special Event Production: event organization and management, off-site sales meetings, corporate parties
Art Director / Media Specialist
Royal Philips Electronics - Assembléon Subsidiary
www.philips.com - www.assembleon.com
August 2002 - August 2007
Philips/Assembléon was a global manufacturer of robotic equipment used for building printed circuit boards (surface mount technology). Reporting directly to the President/CEO, my roll was to oversee the creative aspects of all marketing assets including:
- Brand identity formulation and enforcement
- Project management of many simultaneous marketing initiatives including ad campaigns, collateral material production, trade show exhibits, multimedia sales presentations and video production
- Interface with PR firm and outside creative vendors
- Liaison to our international marketing organization
- Accountable for a $2 million marketing budget
Marketing Communication Supervisor
Royal Philips Electronics – Assembléon Subsidiary
www.philips.com - www.assembleon.com
January 1998 - August 2002
Responsibilities were same as above however, the scope of this position was to the Americas region only, whereas the Art Director / Media Specialist (position listed above) oversees many global initiatives and reported to a Global Director.
Other Professional Skills:
- Team Management: Managed up to twenty five direct reports in a high pressure, high stress work environment
- Print Design and Production: Expert level, 20 year veteran using Adobe Creative Suite; produced every kind of printed collateral from simple flyers to fifty page, full color, catalogs
- Graphics and Multi-Media Production: 20 plus years experience with Adobe Creative Suite of applications (Illustrator, Photoshop, InDesign, Flash) created every conceivable graphics project including: logo design, corporate identity packages, trade show / large format graphics; print and multi-media design.
- Video Production: Professional video producer, script writer, and post production effects editor; films include many used at Philips Electronics for promotional and educational tools. Expert level skills in Apple Final Cut Pro, Motion, and Soundtrack Pro.
- Office Productivity: Expert skill level in Microsoft Office applications (Word, Excel, PowerPoint), expert level presentation skills
Education
Bachelor of Science degree in Marketing
Penn State University
Smeal College of Business
University Park, Pennsylvania